Rich Media Provider

$7.3 Million Senior Secured Credit Facility

The Client

The company is the world’s first rich media marketplace provider focused on providing innovative advertising technology to web publishers. Their innovative technology marries the needs of both publishers and advertisers by reducing inventory and increasing revenue for publishers and providing streamlined access to premium, engaging ad inventory for advertisers.

The Situation

With an increased demand for rich, high value interactive ads from brands, the client was set up to serve this market in an exclusive way but unable to take full advantage of the opportunity due to lack of funds. The company was essentially a start up without a long history of revenue, which made it extremely challenging for them to attract a quality credit facility.

The Solution

Business Capital has extensive experience in the technology and media sectors and, through a careful analysis of the company’s financial potential and quality customer base, was able to appreciate the strength of the client’s pipeline of business and client acquisition strategy and concisely articulate this story to a wide range of lenders who agreed with the assessment of the opportunity. Business Capital successfully structured a new credit facility to expand the company’s previous line of credit and to enhance its funding capability to support the firm’s ongoing hyper-growth.

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