Manufacturer of Frozen Baked Goods


Business Capital worked tirelessly with us through a tumultuous financing process and never gave up. This much needed funding will allow us to ship all of our 4th quarter orders and set us up for success in 2016 and beyond. Kudos to BizCap!” – Greg Helland, CEO, Boboli

Our Client

Boboli is an internationally known manufacturer of both sweet and savory frozen baked goods and specialty breads. Their products are sold nationwide to many large retailers – including Costco, Safeway, Walmart and Kroger – under its own brand name, as well as various private labels. The Company is also the official licensee of Reese’s Cream Puffs and Hershey Eclairs.

The Situation

The Company recently underwent a management change and quickly executed on a new marketing plan which doubled expected sales levels. An immediate injection of growth capital was required to fund the high volume of inventory purchases and maximize the additional customer and order acquisitions.

The Solution

Business Capital was introduced by a private equity firm they had worked with on previous successful transactions which was familiar with Boboli’s new management plans. BizCap was able to deliver financing which will provide Boboli with the working capital needed to implement their sales and client acquisition strategy. This is expected to lead to improved revenue and margins and an increase in profitability for 2015.

“It’s always exciting to work with well-known brand name companies like Boboli. They have a top-notch management, led by father and son team Greg and Josh Helland, whose combined efforts immediately produced results in new client acquisitions and business efficiencies. This resulted in big-time bottom line improvements and new retail enthusiasm for the Boboli brand.” – Chuck Doyle, Managing Director, Business Capital

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